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Muslim Loyalty in Halal Digital Recreation: The Role of Experience Quality and Value

In: Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

Author

Listed:
  • Asaretkha Adjane Annisawati

    (Universitas Pendidikan Indonesia
    Universitas Logistik dan Bisnis Internasional)

  • Vanessa Gaffar

    (Universitas Pendidikan Indonesia)

  • Ratih Hurriyati

    (Universitas Pendidikan Indonesia)

  • Bambang Widjajanta

    (Universitas Pendidikan Indonesia)

Abstract

This research delves into the loyalty of Muslims towards Halal Digital Recreation (HDR), encompassing the assessment of experience quality and the role of perceived value in cultivating loyalty. Data was gathered by distributing self-administered questionnaires to Muslim communities that had engaged in halal digital recreation. A total of 345 valid questionnaires were collected, and the hypotheses were assessed using the partial least squares method. The study’s outcomes underscore the significance of perceived experiential value as a pivotal determinant of loyalty. Concurrently, the research demonstrated that perceived value played a pivotal role in influencing consumer loyalty. Lastly, it elucidated that, among the determinants of loyalty, experiential quality exerted the most substantial influence on user loyalty. These findings hold practical implications, suggesting that businesses can leverage these factors to develop halal digital recreation, thereby enhancing the loyalty of Muslim users. Furthermore, this study contributes to the existing body of knowledge by shedding light on the factors that impact Muslim loyalty within the realm of halal digital recreation.

Suggested Citation

  • Asaretkha Adjane Annisawati & Vanessa Gaffar & Ratih Hurriyati & Bambang Widjajanta, 2024. "Muslim Loyalty in Halal Digital Recreation: The Role of Experience Quality and Value," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Sulastri Sulastri & Lisnawati Lisnawati (ed.), Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), pages 710-718, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-443-3_93
    DOI: 10.2991/978-94-6463-443-3_93
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