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Muslim Tourist Perspective: The Role of Religiosity on The Relationship Between Halal Tourism and Satisfaction

In: Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

Author

Listed:
  • Rivaldi Arissaputra

    (Universitas Pendidikan Indonesia
    Universitas ‘Aisyiyah Bandung)

  • Ratih Hurriyati

    (Universitas Pendidikan Indonesia)

  • Bambang Widjajanta

    (Universitas Pendidikan Indonesia)

  • Mokh Adib Sultan

    (Universitas Pendidikan Indonesia)

  • Vanessa Gaffar

    (Universitas Pendidikan Indonesia)

Abstract

This study examined the influence of Halal Tourism on Tourist Satisfaction in the West Java region from the perspective of Muslim tourists, with religiosity acting as a moderating variable. Using purposive sampling, 390 respondents were selected for the study. Data were collected through the distribution of questionnaires and analyzed using path analysis techniques to determine the direct effect of Halal Tourism on Tourist Satisfaction. This study also aimed to investigate the moderating effect of religiosity on the relationship between Halal Tourism and Tourist Satisfaction. The results demonstrate that Halal Tourism has a significant positive impact on Muslim tourist satisfaction and that religiosity does not moderate this relationship.

Suggested Citation

  • Rivaldi Arissaputra & Ratih Hurriyati & Bambang Widjajanta & Mokh Adib Sultan & Vanessa Gaffar, 2024. "Muslim Tourist Perspective: The Role of Religiosity on The Relationship Between Halal Tourism and Satisfaction," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Sulastri Sulastri & Lisnawati Lisnawati (ed.), Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), pages 691-696, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-443-3_90
    DOI: 10.2991/978-94-6463-443-3_90
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