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Factors Affecting Museum Re-Visit: Application On The Balai Kirti Museum

In: Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

Author

Listed:
  • Dini Mustika Buana Putri

    (Universitas Pendidikan Indonesia)

  • Ratih Hurriyati

    (Universitas Pendidikan Indonesia)

  • Bambang Widjajanta

    (Universitas Pendidikan Indonesia)

  • Puspo Dewi Dirgantari

    (Universitas Pendidikan Indonesia)

Abstract

This study examines factors leading to visits at the Museum of Balai Kirti – Bogor in Indonesia. The variables studied are service quality, destination image, perceived value and customer satisfaction which are believed to play an important role in influencing re-visit intention at the Museum of Balai Kirti with 200 respondents consumers (or visitors) at the Balai Kirti Museum. A questionnaire has been used as a data collection technique with the help of SEM (Structural Equation Modeling) for data analysis, using AMOS software version 24. This study shows that the intention to re-visit Balai Kirti Museum has a significant impact on service quality, destination image and customer satisfaction. In addition, the perceived value have no significant effect on the intention to re-visit the Balai Kirti Museum.

Suggested Citation

  • Dini Mustika Buana Putri & Ratih Hurriyati & Bambang Widjajanta & Puspo Dewi Dirgantari, 2024. "Factors Affecting Museum Re-Visit: Application On The Balai Kirti Museum," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Sulastri Sulastri & Lisnawati Lisnawati (ed.), Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), pages 663-668, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-443-3_87
    DOI: 10.2991/978-94-6463-443-3_87
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