IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-443-3_76.html

Y & Z Generation Customers’ Decision to Have Hajj Savings Products

In: Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

Author

Listed:
  • Shelva Khairanihisan

    (Universitas Pendidikan Indonesia)

  • Ozka Muhammad Fajrin

    (Universitas Pendidikan Indonesia)

  • Aas Nurasyiah

    (Universitas Pendidikan Indonesia)

  • Firmansyah Firmansyah

    (Universitas Pendidikan Indonesia)

Abstract

Most hajj savings products are owned by the elderly, and only a few are owned by young people. The waiting period for the departure of the pilgrimage takes quite a long time. Therefore this hajj savings is most effective for Gen Y and Z or those in productive age. This study looks at the description and influence of the level of religiosity, level of income, and level of relationship marketing on the decisions of Y and Z generation customers to have hajj savings products in Islamic banks. The grand theory used in this study is a consumer decision theory, according to Kotler and Keller (2016: 194), namely consumer decisions on how individuals, groups, and organizations choose, buy, use, and use goods, services, ideas, or experiences to satisfy their needs and want. The method used in this study is a quantitative descriptive method with the Structural Equation Modeling-Partial Least Square (SEM-PLS) method. The analysis tool used is SmartPLS. The population used in this study is the Muslim Y and Z generation who have hajj savings in Islamic banks with a minimum number of 150 respondents using purposive sampling. The results of this study show the influence and significance of religiosity, income, and relationship marketing on the decision to have hajj savings in the Y and Z generation. This research implies that religiosity, income, and relationship marketing are essential in the Y and Z generation customers’ decision to have hajj savings.

Suggested Citation

  • Shelva Khairanihisan & Ozka Muhammad Fajrin & Aas Nurasyiah & Firmansyah Firmansyah, 2024. "Y & Z Generation Customers’ Decision to Have Hajj Savings Products," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Sulastri Sulastri & Lisnawati Lisnawati (ed.), Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), pages 581-587, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-443-3_76
    DOI: 10.2991/978-94-6463-443-3_76
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-443-3_76. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.