IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-443-3_75.html

Perceived Risk as a Mediator Subjective Norm & Travel Intention Post Covid-19

In: Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

Author

Listed:
  • Rahmat Priyanto

    (STP Ars International
    Universitas Pendidikan Indonesia)

  • Ratih Hurriyati

    (Universitas Pendidikan Indonesia)

  • Bambang Widjajanta

    (Universitas Pendidikan Indonesia)

  • Agus Rahayu

    (Universitas Pendidikan Indonesia)

  • Disman Disman

    (Universitas Pendidikan Indonesia)

  • Lili Adi Wibowo

    (Universitas Pendidikan Indonesia)

Abstract

Older tourists are a group of tourists over 50 years old. The potential of senior tourists is very high in driving tourism economic growth. Currently Post Covid 19, the government has opened the door to national tourism for domestic and foreign tourists. Senior tourists are at risk of being affected by Covid 19 due to age and health factors, considering that COVID-19 sufferers still exist even though the number has decreased sharply. This study aims to analyze the travel intention of senior tourists through subjective norm as an exogenous variable and perceived risk as a mediator variable. Survey research activities were distributed to 100 senior tourists in Bandung as a research sample. The research mediator analysis is based on the simple mediation model number 4 from Hayes using Process V.42 and SPSS 24. The test results in this study indicate that Subjective Norm directly affects Post-COVID-19 Senior Tourist Travel Intention. Then, Perceived Risk as a research mediator cannot influence Subjective Norms on Post Covid-19 Senior Tourist Travel Intention. This research provides further understanding of the behavior of senior tourists after Covid 19 in Indonesia.

Suggested Citation

  • Rahmat Priyanto & Ratih Hurriyati & Bambang Widjajanta & Agus Rahayu & Disman Disman & Lili Adi Wibowo, 2024. "Perceived Risk as a Mediator Subjective Norm & Travel Intention Post Covid-19," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Sulastri Sulastri & Lisnawati Lisnawati (ed.), Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), pages 572-580, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-443-3_75
    DOI: 10.2991/978-94-6463-443-3_75
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-443-3_75. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.