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Perceived Enjoyment and Perceived Usefulness to Mobile Payment Users Continuance Intention

In: Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

Author

Listed:
  • Emi Amelia

    (Universitas Pendidikan Indonesia)

  • Ratih Hurriyati

    (Universitas Pendidikan Indonesia)

  • Agus Rahayu

    (Universitas Pendidikan Indonesia)

  • Lili Adi Wibowo

    (Universitas Pendidikan Indonesia)

  • Bambang Widjajanta

    (Universitas Pendidikan Indonesia)

  • Christianingrum Christianingrum

    (Universitas Pendidikan Indonesia)

Abstract

This study investigates the crucial factors that shape the intention of mobile payment users to continue using these services, with a primary focus on the role of perceived enjoyment and perceived usefulness. Data were gathered from a sample of 150 active mobile payment users through a meticulously designed questionnaire to explore this phenomenon. The collected data were subjected to robust statistical analysis, utilising the multiple regression method facilitated by SPSS 24 software. Our findings highlight a significant and positive relationship between perceived enjoyment, perceived usefulness, and continuance intention in mobile payment services. In simpler terms, when users perceive a higher level of enjoyment and find the mobile payment service more useful, they exhibit a stronger inclination to persist in using it. This research underscores the pivotal role of these two factors and their interplay in shaping user intentions. The implications of this study are substantial for mobile application developers and service providers, emphasising the importance of strategically enhancing perceived enjoyment and perceived usefulness in their offerings to promote user satisfaction, trust, and continued engagement. As the mobile payment landscape evolves, understanding and optimising these factors will be essential for sustained success and user loyalty in the industry.

Suggested Citation

  • Emi Amelia & Ratih Hurriyati & Agus Rahayu & Lili Adi Wibowo & Bambang Widjajanta & Christianingrum Christianingrum, 2024. "Perceived Enjoyment and Perceived Usefulness to Mobile Payment Users Continuance Intention," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Sulastri Sulastri & Lisnawati Lisnawati (ed.), Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), pages 522-530, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-443-3_68
    DOI: 10.2991/978-94-6463-443-3_68
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