IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-443-3_63.html

Analysis of Enhancing Marketing Performance in MSMEs Through Strategies to Boost Local Value-Creation and Competitiveness

In: Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

Author

Listed:
  • Hartelina

    (Universitas Singaperbangsa)

  • Reminta Lumban Batu

    (Universitas Singaperbangsa)

  • Nanda Puspitasari

    (Universitas Singaperbangsa)

  • Ayuk Hidayanti

    (Universitas Singaperbangsa)

Abstract

The implementation of value creation strategies in Small and Medium Enterprises (SMEs) within Karawang Regency is a key approach for enhancing their competitiveness. The greater the emphasis on value creation in the operational activities of SMEs, the higher their level of competitiveness. This, in turn, contributes to improved marketing performance for SMEs. The primary research question addressed in this study pertains to the extent of value creation’s impact on the competitiveness of SMEs. The objective of this research is to thoroughly analyze data and information concerning the implementation of value creation strategies and the competitive landscape among SMEs in Karawang Regency. This study employs a descriptive-verification approach, utilizing explanatory surveys and cross-sectional methods to gather primary data via questionnaires. Data analysis for this research was carried out using SPSS Statistics 25. The findings of the study indicate a statistically significant relationship between the creation of local value and competitiveness, with a 2.4% influence of local value on competitiveness. The remaining 97.6% of the factors affecting competitiveness are attributable to other unexamined variables.

Suggested Citation

  • Hartelina & Reminta Lumban Batu & Nanda Puspitasari & Ayuk Hidayanti, 2024. "Analysis of Enhancing Marketing Performance in MSMEs Through Strategies to Boost Local Value-Creation and Competitiveness," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Sulastri Sulastri & Lisnawati Lisnawati (ed.), Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), pages 489-495, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-443-3_63
    DOI: 10.2991/978-94-6463-443-3_63
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-443-3_63. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.