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Conceptual Model for Digital Startup Policy to Accelerate the Success Rate in Indonesia

In: Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

Author

Listed:
  • Sonny Hendra Sudaryana

    (Institut Teknologi Sepuluh Nopember (ITS))

  • Budisantoso Wirjodirdjo

    (Institut Teknologi Sepuluh Nopember (ITS))

  • Agus Windharto

    (Institut Teknologi Sepuluh Nopember (ITS))

Abstract

Indonesia is currently one of the top five countries with the highest number of digital startups and increasing company valuations. The digital economy is largely driven by the startup ecosystem, which contributed approximately 5.7% in 2021 and is projected to reach 18% in 2030. However, the success rate of digital startups in Indonesia is low, accounting for only 1% to 5%. Therefore, there is a pressing need to increase the success rate of digital startups to spur economic growth through government policies and interventions. This research aims to develop a conceptual model for digital startup policy to enhance the success rate. This study will employ a systematic literature review (SLR) and in-depth interviews for secondary and primary data analysis, respectively. The conceptual model will be based on the factors that influence the success of digital startups in Indonesia and will consider the different stages of the digital startup life cycle (seed stage, early stage, growth stage, and expansion stage) and the three levels of analysis (micro, meso, and macro).

Suggested Citation

  • Sonny Hendra Sudaryana & Budisantoso Wirjodirdjo & Agus Windharto, 2024. "Conceptual Model for Digital Startup Policy to Accelerate the Success Rate in Indonesia," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Sulastri Sulastri & Lisnawati Lisnawati (ed.), Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), pages 396-401, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-443-3_52
    DOI: 10.2991/978-94-6463-443-3_52
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