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Social Entrepreneurship Intention in the Perspective of Innovation, Risk Taking, and Entrepreneurial Attitude

In: Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

Author

Listed:
  • Kurjono Kurjono

    (Universitas Pendidikan Indonesia, Accounting Education Study Program)

  • Asep Ridwan Lubis

    (Universitas Pendidikan Indonesia, Bussiness Management Education Study Program)

  • Katiah Katiah

    (Universitas Pendidikan Indonesia, Design Education Study Program)

Abstract

This study aimed to determine the effect of innovation, risk-taking tendencies, and entrepreneurial attitudes on social entrepreneurial intentions. The theory of Planned Behavior is used as a grand theory of intention. The population of this study was 12,053 UPI students who had attended entrepreneurship courses. The sample size was 372 respondents. The sample used Proportionate Stratified Random Sampling. Retrieval of data using a questionnaire. The research instrument was tested for validity and reliability. Data analysis uses path analysis with IBM SPSS V.26 tools. The study’s results revealed that each independent variable, namely innovation, risk-taking propensity, and entrepreneurial attitude, affected the intention of social entrepreneurship. It is recommended to increase the innovation variable from the indicator to attend the launch of a new project. The risk-taking tendency variable indicates fear of starting a new business. Entrepreneurial attitude variable on the indicator of being a social entrepreneur while increasing the entrepreneurial intention variable on the indicator of being involved in doing business.

Suggested Citation

  • Kurjono Kurjono & Asep Ridwan Lubis & Katiah Katiah, 2024. "Social Entrepreneurship Intention in the Perspective of Innovation, Risk Taking, and Entrepreneurial Attitude," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Sulastri Sulastri & Lisnawati Lisnawati (ed.), Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), pages 312-320, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-443-3_42
    DOI: 10.2991/978-94-6463-443-3_42
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