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Strategy in Event Tourism and Event Management: A Systematic Literature Review

In: Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

Author

Listed:
  • Indriyani Handyastuti

    (Universitas Pendidikan Indonesia
    Politeknik Pariwisata NHI Bandung)

  • Agus Rahayu

    (Universitas Pendidikan Indonesia)

  • Puspo Dewi Dirgantari

    (Universitas Pendidikan Indonesia)

  • Tjutju Yuniarsih

    (Universitas Pendidikan Indonesia)

Abstract

Adopting the notion and framework of strategy from Wheelen and Hunger, as well as the discourses on event management and event tourism from Getz, this study aims to explore how scholars have operationalized strategy in relation to events. Using a systematic literature review method, the findings attempt to characterize the present status of research on event management and event tourism-related strategies. The conclusions of this study were derived from a review of 54 scientific articles to provide an overview of years of publication, research method, type of event, type of strategy, and event discourses. Results found that the potential to do research on event management and tourism event strategies was relatively unexplored.

Suggested Citation

  • Indriyani Handyastuti & Agus Rahayu & Puspo Dewi Dirgantari & Tjutju Yuniarsih, 2024. "Strategy in Event Tourism and Event Management: A Systematic Literature Review," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Sulastri Sulastri & Lisnawati Lisnawati (ed.), Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), pages 1289-1295, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-443-3_158
    DOI: 10.2991/978-94-6463-443-3_158
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