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The Moderating Effect of Entrepreneurial Culture on Entrepreneurial University Relationships with the Promotion of Innovation Mediated by Sustainability Development Goals

In: Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

Author

Listed:
  • Candra Taufik

    (Universitas Pendidikan Indonesia
    STMIK-AMIK Bandung)

  • Hari Mulyadi

    (Universitas Pendidikan Indonesia)

  • Disman Disman

    (Universitas Pendidikan Indonesia)

  • Agus Rahayu

    (Universitas Pendidikan Indonesia)

  • Lili Adi Wibowo

    (Universitas Pendidikan Indonesia)

  • Khoirun Nisa Bahri

    (Universitas Pendidikan Indonesia)

Abstract

This research aims to obtain relationship solutions between entrepreneurial universities (EU) in increasing the promotion of innovation (IP) following plans to implement sustainability development goals (SDG) in an entrepreneurial culture (EC) environment in tertiary institutions. This research employed quantitative methods with secondary data using SPSS tools and the Hayes process model to measure the moderating effect of entrepreneurial culture on efforts to increase the promotion of innovation in higher education. The findings of this research revealed that entrepreneurial culture in universities significantly moderated the relationship between entrepreneurial universities and the promotion of innovation. To increase the impact of initiatives taken by entrepreneurial universities in increasing the promotion of innovation, entrepreneurial culture must be maintained and enhanced as best as possible. The moderating effect of entrepreneurial culture is a novelty in order to increase the promotion of innovation in universities that implement sustainability development goals.

Suggested Citation

  • Candra Taufik & Hari Mulyadi & Disman Disman & Agus Rahayu & Lili Adi Wibowo & Khoirun Nisa Bahri, 2024. "The Moderating Effect of Entrepreneurial Culture on Entrepreneurial University Relationships with the Promotion of Innovation Mediated by Sustainability Development Goals," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Sulastri Sulastri & Lisnawati Lisnawati (ed.), Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), pages 1270-1275, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-443-3_156
    DOI: 10.2991/978-94-6463-443-3_156
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