IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-443-3_104.html

The Influence of Competitive Advantage and Service Quality towards Customer Satisfaction of Ranca Upas Tourism in Bandung City

In: Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

Author

Listed:
  • Nenden Siti Rochmah

    (Universitas Pendidikan Indonesia)

  • Heny Hendrayati

    (Universitas Pendidikan Indonesia)

  • Ratih Hurriyati

    (Universitas Pendidikan Indonesia)

Abstract

Customer satisfaction at Wana Wisata Ranca Upas is still relatively low due to the inadequate facilities. This study aims to find out the influence of service quality and competitive advantage on customer satisfaction. The population in this research is travelers and as many as 110 respondents were taken as samples through the non-probability sampling method. The data were collected through distributing questionnaires to tourists who have visited Ranca Upas Ecotourism. The data analysis technique used is descriptive and inferential analysis with double regression as hypothesis testing. The results of the study showed that there was a significant influence between service quality and competitive advantage on customer satisfaction. It is suggested that Wana Wisata Ranca Upas improve service quality and increase the competitive advantage to increase travelers’ satisfaction.

Suggested Citation

  • Nenden Siti Rochmah & Heny Hendrayati & Ratih Hurriyati, 2024. "The Influence of Competitive Advantage and Service Quality towards Customer Satisfaction of Ranca Upas Tourism in Bandung City," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Sulastri Sulastri & Lisnawati Lisnawati (ed.), Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), pages 788-793, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-443-3_104
    DOI: 10.2991/978-94-6463-443-3_104
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-443-3_104. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.