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Analysis on the Management Mode of Virtual Currency under Complex Background

In: Proceedings of the 2023 International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2023)

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  • Ziyi Wang

    (University of Glasgow, Business School)

Abstract

The functions and models of virtual currency have evolved to meet the needs of users and consumers as Internet technology has advanced and political and economic structures in various nations have undergone ongoing change. Among them, Bitcoin and Ethereum are of considerable study importance because they have the biggest market values of any virtual currencies. This paper focuses on the management of virtual currency in the context of the current complex business environment. It uses the PESTEL model to analyze the main business environment faced by virtual currency and the distinctions between the two in use functions, and it uses the decentralized management theory to compare the efficiency of the management mode. The final result shows that compared with Bitcoin, the management mode of Ether has a higher decentralization attribute, conforms to the requirements of the development of Web 3.0, and the management effect is also more effective.

Suggested Citation

  • Ziyi Wang, 2024. "Analysis on the Management Mode of Virtual Currency under Complex Background," Advances in Economics, Business and Management Research, in: Peng Dou & Keying Zhang (ed.), Proceedings of the 2023 International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2023), pages 926-942, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-441-9_78
    DOI: 10.2991/978-94-6463-441-9_78
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