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Research on the Development Strategies of Chinese Cross-border E-commerce Enterprises under the Background of Economic Dual Circulation

In: Proceedings of the 2023 International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2023)

Author

Listed:
  • Yujia Zhai

    (Shandong University of Finance and Economics, School of International Trade and Economics)

Abstract

With the rapid development of the global economy and the rapid progress of information technology, as an emerging business model, cross-border e-commerce is rapidly emerging and changing the traditional international trade pattern. In the dual circulation pattern, cross-border e-commerce faces enormous opportunities and challenges. In order to establish a foothold and achieve long-term development in the fiercely competitive market, cross-border e-commerce enterprises need to formulate scientific and effective development strategies. Through these strategies, cross-border e-commerce is expected to face more prosperous development in the dual circulation pattern. This article introduces the dual circulation pattern, summarizes the current development status of cross-border e-commerce in China, and explores the optimization strategies for cross-border e-commerce development to create a good environment for enterprise development under the dual circulation pattern.

Suggested Citation

  • Yujia Zhai, 2024. "Research on the Development Strategies of Chinese Cross-border E-commerce Enterprises under the Background of Economic Dual Circulation," Advances in Economics, Business and Management Research, in: Peng Dou & Keying Zhang (ed.), Proceedings of the 2023 International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2023), pages 750-759, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-441-9_63
    DOI: 10.2991/978-94-6463-441-9_63
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