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Interrelation between Subcultural Groups and Economy in the New Consumption Era

In: Proceedings of the 2023 International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2023)

Author

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  • Xiangjing Liao

    (Laval University, Faculty of Business Administration)

Abstract

With the advent of the new era of consumption, the development of the Internet and technology has brought different characteristics and influences on our community formation, subculture and economy. With the changes in the interaction mode of social groups, social groups have gradually formed different groups and cultures based on various Internet products and models. In the theoretical basis of combining many subcultures and economic relations, Jenkins defines participatory culture as a kind of culture. A person who allows free expression of artistic talent and civic engagement to share his creations with others. Under this theoretical framework, this paper explores the emergence of new subcultures with the characteristics of fan groups through the methods of online ethnography, observational empirical research, and in-depth case interviews. It can be a good reference for economic development and social well-being.

Suggested Citation

  • Xiangjing Liao, 2024. "Interrelation between Subcultural Groups and Economy in the New Consumption Era," Advances in Economics, Business and Management Research, in: Peng Dou & Keying Zhang (ed.), Proceedings of the 2023 International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2023), pages 424-439, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-441-9_38
    DOI: 10.2991/978-94-6463-441-9_38
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