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Research on Marketing Communication of E-sports Industry

In: Proceedings of the 2023 International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2023)

Author

Listed:
  • Boyang Zhou

    (Shandong Agricultural University, College of Foreign Languages)

Abstract

After decades of development, the e-sports industry has been changing its communication format in recent years. Based on the analysis of the e-sports-themed online variety show “We Are the Champions”, we explore the characteristics of the online variety show’s presentation in the context of e-sports. With improvements and innovations in three areas - content set-up, broadcast set-up, and program marketing - “We Are the Champions” has the advantage of applying the e-sports theme to online variety shows. The eSports industry and the media industry, however, still have limitations in their future development.

Suggested Citation

  • Boyang Zhou, 2024. "Research on Marketing Communication of E-sports Industry," Advances in Economics, Business and Management Research, in: Peng Dou & Keying Zhang (ed.), Proceedings of the 2023 International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2023), pages 19-27, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-441-9_3
    DOI: 10.2991/978-94-6463-441-9_3
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