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Green Clothing Products Sense Quality · Consumption Emotion · Purchase Intention

In: Proceedings of the 2023 International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2023)

Author

Listed:
  • Qihui Hu

    (HENGXING University, College of Clothing and Costume Design, Art and Media)

Abstract

At the present stage, in the era of global consumerism, the emergence of “green clothing” is a concrete manifestation of the transformation of the market economy in the field of textiles and clothing. The transformation of the development model of enterprises and consumers’ experience of green clothing products have put forward higher requirements. Based on the literature, the article constructs a theoretical discussion on three levels of green apparel product perception, consumer emotion and purchase intention based on the perspective of green apparel product perception, and explores the value of green apparel product perception through survey method and quantitative analysis. The research results show that green clothing product perceptions have a significant positive influence on consumers’ consumption emotion and purchase intention, and the influencing factors can be listed as environmental responsibility > brand image > green clothing knowledge in order.

Suggested Citation

  • Qihui Hu, 2024. "Green Clothing Products Sense Quality · Consumption Emotion · Purchase Intention," Advances in Economics, Business and Management Research, in: Peng Dou & Keying Zhang (ed.), Proceedings of the 2023 International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2023), pages 285-298, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-441-9_26
    DOI: 10.2991/978-94-6463-441-9_26
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