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A Study on the Impact of Digital Media on Event Tourism

In: Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)

Author

Listed:
  • Asha John

    (Chandigarh University, Research Scholar)

  • Pankaj Kumar Tyagi

    (Chandigarh University, Professor)

  • Vipin Nadda

    (University of Sunderland, Senior Lecturer)

Abstract

This study investigates the interactive nature of digital media and event tourism, revealing how websites, social media, and smartphone apps revolutionised the tourism sector. This quantitative study examines a wide range of individuals and analyses the intricate linkages between digital media and event tourism. The literature study traces event tourism’s history and shows how digital media has shaped the travel sector. The review covers online travel assessments and technology’s impact to set up the study. The methodology section details the study’s structure, survey development, and data analysis to ensure transparency and rigour. The study shows a complex interaction between event tourism, social media, online travel booking, and smartphone apps. Event organisers gain significant insights from our research, which add to communication studies theory. Despite sample size and bias issues, the report proposes future research. The report suggests longitudinal studies to track digital media changes. By comprehending the complicated relationship between digital media and event tourism, this research advances communication studies theoretically and practically. It affects industry practitioners practically.

Suggested Citation

  • Asha John & Pankaj Kumar Tyagi & Vipin Nadda, 2024. "A Study on the Impact of Digital Media on Event Tourism," Advances in Economics, Business and Management Research, in: Manish Sharma & Ajit Kumar Singh & Pankaj Tyagi (ed.), Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024), pages 97-107, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-437-2_8
    DOI: 10.2991/978-94-6463-437-2_8
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