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A Bibliometric Analysis of Over-the-Top Services Through VoSviewer

In: Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)

Author

Listed:
  • Tripti Kumari

    (Chandigarh University, University School of Business)

  • Navjit Singh

    (Chandigarh University, University School of Business)

Abstract

Purpose of the study: This study attempts to find the publication & citation trends, bibliography coupling, co-authorship, and co-occurring keywords in OTT. Methodology used: Metadata from Scopus (the most reliable database) has been extracted using the relevant keywords since its inception. 145 articles appeared in the database and were analysed using VOSviewer (free software). Major findings: Publication started growing in 2018, and the maximum number of citations came in 2016. The maximum number of publications was done in the United States, followed by India, but India ranked low in receiving citations. With the development and wider acceptance of OTT platforms, Asian countries are emerging as major contributors to research related to OTT platforms. Co-authorship between India and the United States highlights the popularity of digital media in these countries, not just in viewership but also among researchers. Summary: Publications trends, citation trends, bibliographic coupled countries, and co-authored countries’ publication journey and co-occurred keywords are analysed to understand the OTT trends in this digital era (industry 4.). Thanks to internet transmission, technological advancements helped families use their TVs for web browsing and gaming, interact with content without restrictions or limitations and obtain exactly what they want to watch and whenever they want to watch. Over the Top (OTT) has made these experiences easier and smoother. Implications: Growth in publications in the past few years suggests wider acceptance of this technology, which could emerge as a game-changer in the entertainment field in the coming years. Limited literature published in this field shows that the subject is still for future researchers.

Suggested Citation

  • Tripti Kumari & Navjit Singh, 2024. "A Bibliometric Analysis of Over-the-Top Services Through VoSviewer," Advances in Economics, Business and Management Research, in: Manish Sharma & Ajit Kumar Singh & Pankaj Tyagi (ed.), Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024), pages 56-67, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-437-2_5
    DOI: 10.2991/978-94-6463-437-2_5
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