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Factors affecting eco-friendly hotel selection: A Robo-Advisor on customer’s perception

In: Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)

Author

Listed:
  • Jagjit Singh

    (Chandigarh University, Research Scholar, Assistant Professor)

  • Shikha Sharma

    (Chandigarh University, Associate Professor)

Abstract

Introduction: Tourism is a powerful driving force for a nation’s economic growth. Tourism can create considerable numbers of jobs for both skilled and unskilled employees. Traditional tourism has evolved in the modern-day. As Tourist around the world wants to stay near nature so they prefer Eco Friendly Hotels. It is possible of Robo Advisor and Online search engine which helps tourist to book online variety of options among “Home Stay, Eco friendly Hotels and Farm Stays. Purpose: Farm tourism is an emerging sub-sector of tourism. Tourism marketing would benefit the public in several ways. It is a revolutionary agricultural practice that fuses features of tourism and agriculture. It contributes to the betterment and flourishing of the rural landscape. Punjab has a lot of potential for rural tourism. Due to ongoing promotions towards suitability and eco-friendly practice it has changed customer’s perception towards hotel selection. Methodology: This article explores which amenities/services (such as accommodation, food and drinks, and transportation are few examples) should make available for customers to entice them and help Punjab establish sustainable recreation and tourism for visitors This survey was conducted with a Likert scale point 5 and included 14 items on a range of 1 to 5: 5=Strongly Agree, 4=Agree, 3=Neutral, 2=Disagree, and 1=Strongly Disagree. 100 respondents (n=100) responded in total.

Suggested Citation

  • Jagjit Singh & Shikha Sharma, 2024. "Factors affecting eco-friendly hotel selection: A Robo-Advisor on customer’s perception," Advances in Economics, Business and Management Research, in: Manish Sharma & Ajit Kumar Singh & Pankaj Tyagi (ed.), Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024), pages 537-546, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-437-2_36
    DOI: 10.2991/978-94-6463-437-2_36
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