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Behavioral and Attitudinal Constraints to Tourism: An Empirical Study of Local Residents in Badrinath Shrine, Uttarakhand

In: Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)

Author

Listed:
  • Ashish Dhyani

    (Graphic Era Deemed to be University, Assistant Professor, Department of Hospitality Management)

  • Garima Dimri

    (Shri Guru Ram Rai University, Assistant Professor, Head-Department of Garhwali Language and Culture)

  • Archana Dhyani

    (Graphic Era Hill University, Associate Professor, School of Pharmacy)

  • Rajat Praveen Dimri

    (Swami Ram Himalayan University, Associate Professor, Himalayan School of Management Studies)

  • Sunil Kumar Lal

    (Graphic Era Deemed to be University, Assistant Professor, Department of Hospitality Management)

  • Vivek Rawat

    (Graphic Era Deemed to be University, Assistant Professor, Department of Hospitality Management)

Abstract

As the primary objective, this research paper is an attempt to identify the role and then to provide remedies against the Behavioral and Attitudinal Constraints to Tourism of the local residents as the secondary objective. The study was carried out in a period of 08 weeks of September and October 2023 enroute to Badrinath Shrine, Uttarakhand. A total of 168 local residents operating small businesses participated as respondents in the study on the basis of convenient sampling. The responses were recorded on a Likert scale of five and hypothesis was tested through Pearson’s correlations. All the constraints witnessed significant associations (p

Suggested Citation

  • Ashish Dhyani & Garima Dimri & Archana Dhyani & Rajat Praveen Dimri & Sunil Kumar Lal & Vivek Rawat, 2024. "Behavioral and Attitudinal Constraints to Tourism: An Empirical Study of Local Residents in Badrinath Shrine, Uttarakhand," Advances in Economics, Business and Management Research, in: Manish Sharma & Ajit Kumar Singh & Pankaj Tyagi (ed.), Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024), pages 378-392, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-437-2_27
    DOI: 10.2991/978-94-6463-437-2_27
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