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An Empirical Study of Tea Tourism Boosting the Tea Destinations for Promoting Sustainable Tourism Businesses

In: Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)

Author

Listed:
  • Shuvasree Banerjee

    (Chandigarh University, Research Scholar)

  • Pankaj Kumar Tyagi

    (Chandigarh University, Professor, UITHM)

Abstract

The data used in this study came from secondary sources, such as government databases and reviews of relevant literature. Prior research has been disjointed, with an emphasis on tea tourism and the perspectives of certain stakeholders such as consumers and producers, as our study shows. This work suggests a promising avenue for future interdisciplinary research on tea tourism, which is a topic that has received very little attention thus far. This study summarises the current academic literature on the topic of tea tourism in India and offers recommendations for starting a successful business in this growing industry.

Suggested Citation

  • Shuvasree Banerjee & Pankaj Kumar Tyagi, 2024. "An Empirical Study of Tea Tourism Boosting the Tea Destinations for Promoting Sustainable Tourism Businesses," Advances in Economics, Business and Management Research, in: Manish Sharma & Ajit Kumar Singh & Pankaj Tyagi (ed.), Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024), pages 326-336, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-437-2_23
    DOI: 10.2991/978-94-6463-437-2_23
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