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Revitalizing Rural Tourism in India: A Comprehensive Framework for AI Integration

In: Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)

Author

Listed:
  • Rajeev Semwal

    (Amity University Uttar Pradesh)

  • Nandita Tripathi

    (Amity University Uttar Pradesh)

  • Pankaj Kumar Tyagi

    (Chandigarh University)

  • Udit Kumar Pandey

    (Graphic Era Hill University)

  • Balam Singh Dafouti

    (Uttarakhand Open University)

  • Virender Kumar Arya

    (Quantum University)

Abstract

This paper discusses how artificial intelligence may revolutionize rural tourism in India, focusing on visitor experiences and sustainability. The conceptual paper presents an AI framework for rural tourism that emphasizes accessibility, personalization, and sustainability. Building an AI-powered rural tourism hub in India’s rural areas would solve problems and unleash latent potential. Rural landscapes, with their cultural diversity and stunning natural scenery, are ideal for this groundbreaking project. The framework addresses the need for rural community accessibility, giving poor areas more opportunities. AI-powered customized experiences let tourists fully experience local culture by going beyond tourist traps. Artificial intelligence for environmental monitoring, waste management, and community engagement is crucial. This will balance cultural and natural resources and prevent tourism from harming them. Governments, local communities, industries, academia, and NGOs must work together for this initiative to succeed. This collaborative approach seeks equal tourist benefits, technology that empowers local communities, and community-values-based policies. The conceptual framework considers technological constraints, social and cultural factors, and regulatory complexity. Expect environmental sustainability, cultural preservation, and economic growth. Environmentally friendly agriculture, tourism, and local worker training boost rural economies. Cultural preservation through tourism supports local artisans and community pride. Rural tourism’s eco-friendliness and waste management align with environmental preservation efforts. Finally, the theoretical framework envisions a future where technology empowers self-determination, rural India’s culture is preserved, and tourism benefits society. The abstract emphasizes the importance of collaboration, research, and flexibility to drive rural tourism innovation, which could change AI use in this field.

Suggested Citation

  • Rajeev Semwal & Nandita Tripathi & Pankaj Kumar Tyagi & Udit Kumar Pandey & Balam Singh Dafouti & Virender Kumar Arya, 2024. "Revitalizing Rural Tourism in India: A Comprehensive Framework for AI Integration," Advances in Economics, Business and Management Research, in: Manish Sharma & Ajit Kumar Singh & Pankaj Tyagi (ed.), Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024), pages 249-267, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-437-2_17
    DOI: 10.2991/978-94-6463-437-2_17
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