A Comprehensive Survey on Ecotourism Development in Jammu & Kashmir

Jammu and Kashmir is famous for its natural beauty and natural scenery throughout the world, that is why ecotourism appeals to the socially and ecologically conscious for individuals that Kashmir is known as paradise on earth that has been attracted number of tourists every year. This review paper explores the captivating allure of Jammu and Kashmir, renowned globally for its breathtaking natural beauty and scenic landscapes. Termed the “paradise on earth,” Kashmir magnetically draws socially and ecologically conscious tourists, establishing itself as a prime destination for ecotourism. Nestled between the great Himalayan range to the north and the Pir Panjal to the south, the region boasts a plethora of natural wonder snowcapped mountains, sea resorts, temples, lush forests, and meandering rivers, all contributing to the enchanting beauty of the valley. The paper delves into the distinctive tourist destinations within Jammu and Kashmir, spotlighting gems like Sunmarg, Yusmarg, Gulmarg, Dal Lake, and Pahalgam. It unravels the cultural richness of the region, shedding light on traditions and practices that add to the overall charm of these destinations. Furthermore, the review emphasizes Jammu & Kashmir’s commitment to ecotourism development, aiming for sustainable outcomes that not only attract tourists but also contribute to the long-term well-being of local communities. By describing the natural resources and promoting ecotourism, the paper elucidates the region’s dedication to maintaining a delicate balance between tourism and environmental conservation moreover we have taken the review from 104 persons many of which are students and some are at higher posts. Ultimately, this comprehensive review aims to provide readers with real-life insights into the splendors of Jammu & Kashmir, fostering an appreciation for its unique blend of nature, culture, and sustainable tourism practices.