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How business models and other factors affect the Stock Price- A Case study on Spotify

In: Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024)

Author

Listed:
  • Daniel ZD Guo

    (Dulwich College Beijing)

  • Xin Luo

    (Zhejiang University)

Abstract

The popularity of online music streaming services has risen exponentially since the rise of the digital age. Since the shift from MP3s to online music playing services have begun, there have been more than 60 streaming services accounting for more than 1 trillion streamed songs per year just in the U.S. The author will be focusing on Spotify, one of the largest and most pioneering streaming services on the market. The case of Spotify’s methods of income are peculiar, moving away from the conventional methods of generating income such as required membership fees but rather through ad revenue and Premium memberships. In this paper, the author will be exploring will be focusing on the stock values of Spotify since its launch in 2018, while examining its influence on consumers through non-price determinants such as the impact of Co-Vid 19 or the shift in preferences to influencer content.

Suggested Citation

  • Daniel ZD Guo & Xin Luo, 2024. "How business models and other factors affect the Stock Price- A Case study on Spotify," Advances in Economics, Business and Management Research, in: Khaled Elbagory & Zefu Wu & Hamdan Amer Ali Al-Jaifi & Shafie Mohamed Zabri (ed.), Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024), pages 675-687, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-408-2_74
    DOI: 10.2991/978-94-6463-408-2_74
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