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Analyzing the Economic Impact of Super Bowls: A qualitative framework for holding mega sports events in Asia

In: Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024)

Author

Listed:
  • Qikun Feng

    (Bamboo Club Foundation)

Abstract

The Super Bowl, one of the biggest sporting events in the United States, has significant economic benefits for the country. These benefits primarily stem from various economic activities associated with the event, such as advertising, tourism, and business investments. Additionally, as Asia emerges as a focal point for major sporting events, understanding and applying the success model of the Super Bowl is imperative. This paper explores the multifaceted economic benefits associated with the Super Bowl event, and presents a qualitative analysis of the economic prospects of hosting mega sports events in Asia, across key dimensions, including financial sustainability, cultural resonance, event management, and global presence. It not only provides a comprehensive understanding of the economic impact of the Super Bowl, but also sheds light on opportunities for holding similar mega-sports events in Asia.

Suggested Citation

  • Qikun Feng, 2024. "Analyzing the Economic Impact of Super Bowls: A qualitative framework for holding mega sports events in Asia," Advances in Economics, Business and Management Research, in: Khaled Elbagory & Zefu Wu & Hamdan Amer Ali Al-Jaifi & Shafie Mohamed Zabri (ed.), Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024), pages 10-17, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-408-2_3
    DOI: 10.2991/978-94-6463-408-2_3
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