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Competitive Evaluation of Multinational Enterprises: A New Method and Case Studies

In: Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024)

Author

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  • Jiayi Zhang

    (Northeast Electric Power University, School of Energy and Power Engineering)

Abstract

The global political and economic landscape is in a state of constant flux, rendering traditional competitiveness evaluation systems obsolete in the face of emerging challenges. This paper addresses the need for a new competitiveness evaluation system tailored to the dynamics of multinational enterprises. We present the design of an innovative competitiveness evaluation framework and apply it to analyze two industry giants, Apple in the United States and CATL in China. Our findings reveal that, within the current world paradigm, Apple exhibits greater competitiveness compared to CATL. Furthermore, our study underscores the dynamic nature of the competitiveness relationship between the two companies, suggesting that it evolves in tandem with shifts in the global landscape. As such, any characterization of their competitive standing cannot be generalized but is contingent on the prevailing world order. Additionally, we emphasize that a company’s overall competitiveness stems from the amalgamation of various indicators. Notably, while Apple lags behind CATL in terms of financial capacity and ESG evaluation indicators, it ultimately attains a higher competitiveness score.

Suggested Citation

  • Jiayi Zhang, 2024. "Competitive Evaluation of Multinational Enterprises: A New Method and Case Studies," Advances in Economics, Business and Management Research, in: Khaled Elbagory & Zefu Wu & Hamdan Amer Ali Al-Jaifi & Shafie Mohamed Zabri (ed.), Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024), pages 134-141, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-408-2_16
    DOI: 10.2991/978-94-6463-408-2_16
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