Performance Improvement Strategies for A Public Company: A Case Study of PT Hutama Karya (Persero)

This research focuses on formulating strategies to enhance the performance of PT Hutama Karya (Persero) (HK). Through interviews with three managerial informants, representing diverse fields within HK, a SWOT analysis was conducted to identify internal strengths and weaknesses, as well as external threats and opportunities. The resulting strategies for performance improvement encompass: 1) Diversifying into technical consultancy services to capitalize on HK’s skilled human resources; 2) Investing in communication technology for improved coordination and project execution; 3) Prioritizing projects based on urgency and potential returns through project mapping; 4) Centralizing marketing activities to enhance the performance of construction business marketing; 5) Securing supply contracts for raw materials at agreed-upon prices by leveraging an extensive business network; 6) Establishing internal regulations to ensure operational stability during political upheavals; 7) Utilizing digital technology to foster strong relationships with working partners; and 8) Optimizing asset recycling for increased effectiveness and efficiency. Limitations of the study include reliance on interview data from three managerial representatives, suggesting a need for future research to expand data types, include more informants across different levels, and provide a comprehensive understanding of HK’s performance and strategic requirements for sustained improvement.