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Nudging for Sustainability: Innovative Practices in Sustainable Tourism and Public Policy

In: Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

Author

Listed:
  • Mary Metilda Jayaraj

    (Dayananda Sagar College of Engineering, Professor, Department of Commerce and Management)

  • A. Chandrakala

    (Government First Grade College, Assistant Professor)

Abstract

This study delves into the dynamic intersection of behavioral economics and sustainable tourism, focusing on the innovative use of nudging techniques to promote responsible and eco-friendly behaviors among travelers. Nudging, a concept rooted in behavioral science, is harnessed to design interventions that gently steer tourists toward more sustainable choices, without imposing restrictions or heavy-handed regulations. This research explores a spectrum of creative nudging strategies, from digital applications to environmental messaging all tailored to the unique demands of the tourism industry. These innovative practices not only enhance the visitor experience but also contribute to the preservation of natural and cultural assets. This paper demonstrates the real-world impact of nudging in public policies of governments especially through their Behavioural Insight Teams (BIT) called nudge units and the sustainable nudging practices in the tourism sector with a few cases of tourist destinations. These innovative nudging practices can inspire new approaches which can help in both environmental conservation and instill a sense of social responsibility amongst tourists.

Suggested Citation

  • Mary Metilda Jayaraj & A. Chandrakala, 2024. "Nudging for Sustainability: Innovative Practices in Sustainable Tourism and Public Policy," Advances in Economics, Business and Management Research, in: Meena Rani Nimmagadda & Catherine S. & Praseeda Challapalli & V. Sasirekha (ed.), Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023), pages 973-983, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-374-0_85
    DOI: 10.2991/978-94-6463-374-0_85
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