A Study on Green Start-Up Prospects in India - Fostering a Greener Future in Entrepreneurship

India’s start-up ecosystem has seen incredible growth in recent years, positioning the country as one of the world’s most promising destinations for entrepreneurial endeavours. This study explores emerging start-up opportunities in India with a focus on fostering a sustainable and environmentally conscious future. The Indian government’s emphasis on sustainable development, coupled with increasing awareness of environmental issues, has created a conducive environment for innovative entrepreneurs seeking to make a positive impact while achieving business success. This research investigates various sectors within the Indian start-up landscape that hold immense potential for green entrepreneurship. The study highlights key areas, such as sustainable agriculture, renewable energy, waste management, clean transportation, and eco-friendly technology, where Start-ups can play a key role in contributing to India’s sustainability goals and addressing global environmental challenges. Furthermore, this study delves into the challenges and opportunities of green Start-ups, also emphasizes the significance of social and environmental impact alongside financial success, as an increasing number of entrepreneurs are aligning their businesses with the United Nations Sustainable Development Goals (SDGs). These goals are becoming a framework for measuring the contribution of Start-ups to creating a greener and more sustainable future. The findings of this study provide valuable insights for aspiring entrepreneurs, investors, policymakers, and ecosystem builders looking to engage with the burgeoning green Start-up landscape in India. It underscores the need for innovative solutions that not only drive economic growth but also contribute to India’s journey towards a greener, more sustainable future.