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A Study on the Mediating Effect of Attitude on the Relationship between Past Behaviour, Hopeless, Financial Literacy, Anxiety, and Intention to Invest in Stock Market

In: Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

Author

Listed:
  • J. Reeves Wesley

    (VIT University, VIT Business School)

  • V. Geethapriya

    (VIT University, VIT Business School)

  • G. Keerthivasan

    (VIT University, VIT Business School)

Abstract

Investment avenues are many, however, investors are cautious about investing in stock markets. Many factors influence their decision to invest in stock markets. This study captures the relationship between factors such as financial literacy, anxiety, hopelessness and past behaviour and intent to invest. A questionnaire was developed using items adopted from the standardised questionnaire. A convenience sampling method was used to collect the data. The data were collected from investors in Chennai. Past behaviour and anxiety were, directly and indirectly, influencing the intent to invest. Financial literacy and hopelessness were partially mediated by attitude. This implies that social exertion may be a factor in why Indian investors invest primarily in the stock market. Financial literacy has a significant effect on the attitude. To reduce hopelessness and Anxiety, financial literacy plays an important role. Educating the investors is crucial to changing the mindset and relieving anxiety and hopelessness among Indian investors.

Suggested Citation

  • J. Reeves Wesley & V. Geethapriya & G. Keerthivasan, 2024. "A Study on the Mediating Effect of Attitude on the Relationship between Past Behaviour, Hopeless, Financial Literacy, Anxiety, and Intention to Invest in Stock Market," Advances in Economics, Business and Management Research, in: Meena Rani Nimmagadda & Catherine S. & Praseeda Challapalli & V. Sasirekha (ed.), Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023), pages 757-765, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-374-0_64
    DOI: 10.2991/978-94-6463-374-0_64
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