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Small Business Entrepreneurs in Odisha: A Study on their Seriousness and Persuasion Skills

In: Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

Author

Listed:
  • Madhulika Panda

    (OUAT, College of Basic Science and Humanities)

  • Surya Dev

    (Institute of Management and Information Science Bhubaneswar)

Abstract

The success of an entrepreneurial venture depends on the seriousness of the entrepreneur. Willingness to learn, expand business, take risks, investment in new technologies, implementing new marketing strategies, focus on long-term relationships, and openness to feedback reflect the seriousness of an entrepreneur in pursuing their venture. The present study tries to determine the seriousness of the entrepreneurs of small businesses in Odisha. It also focuses on how these entrepreneurs use strategic persuasive communication in their day-to-day activities. The survey findings show that the respondents were serious about their business ventures. They were willing to implement new technologies and marketing strategies, take risks and expand their business. They opined that selling products and dealing with clients required persuasive communication skills.

Suggested Citation

  • Madhulika Panda & Surya Dev, 2024. "Small Business Entrepreneurs in Odisha: A Study on their Seriousness and Persuasion Skills," Advances in Economics, Business and Management Research, in: Meena Rani Nimmagadda & Catherine S. & Praseeda Challapalli & V. Sasirekha (ed.), Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023), pages 58-66, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-374-0_6
    DOI: 10.2991/978-94-6463-374-0_6
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