An Analysis of Investor Behavior with Regard to Mutual Funds in Chennai City

A mutual fund is a pooling of investments from various investors and invests this money into a combination of securities. A survey was conducted with around 240 investors in Chennai, Tamil Nadu, and India. Before that, an introductory examination was conducted by approaching 50 respondents in Chennai city to know the investors behavior about mutual funds. According to the investor’s mutual funds, Bank Deposits and equity shares are the maximum investment liquid investment options. Generally, retired and salaried employees prefer investments with into mutual funds for tax savings. Considering investors, it was found that mutual funds, bank deposits and equity shares are the maximum investment liquid investment options generally. Investors have maximum clarity in procedure when making investment in Bank Deposits, Public Provident Funds and Small Saving Schemes. There is an impact on Investors attitudes towards the parameters considered when selecting Mutual Funds and Investment Option. Investors’ choice of Investment Option was not dependent on process or procedural clarity. Investors mainly focus on return, risk, liquidity, and tax benefit factors when selecting investment option; procedural clarity is not very important. A financial investor before investing in any mutual fund plan should deliberately pay particular attention to the document of the mutual fund since it contains extremely valuable information about mutual fund schemes. Along these lines, it is recommended that the offer document must guarantee that appropriate information relating to the above might be made accessible to the forthcoming financial investors to enable to arrive at a rational and well-informed judgment.