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Impact on the Risk Attitude of Investors Towards Stock Market Investment

In: Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

Author

Listed:
  • K. Ravikumar

    (SRM Arts and Science College, Assistant Professor, Department of Management Studies)

  • S. Chandrasekaran

    (Saveetha School of Management, Associate Professor)

  • S. Loganayagi

    (Anna University/ Madras University, Adjunct Faculty)

  • K. Santhi

    (Assistant Professor, SRMIST)

Abstract

This study explores the risk tolerance attitudes of investors in the context of stock market investments. Comprehending investors’ perceptions and reactions to risk is essential for making sound financial decisions, as the stock market is naturally volatile. The research aims to analyse various factors influencing investors’ risk tolerance and how these attitudes impact their stock market investment decisions. The study employed a descriptive approach, quantitative surveys used to gather comprehensive insights from 160 samples. A diverse sample of investors, ranging from novice to experienced, will be surveyed to assess their risk tolerance levels. Risk preferences, investing experience, and demographic data will all be gathered through the surveys. In addition to educating financial advisors, legislators, and investors on the nuances of risk tolerance, the research findings are intended to provide a valuable contribution to the body of knowledge already available on investor behaviour.

Suggested Citation

  • K. Ravikumar & S. Chandrasekaran & S. Loganayagi & K. Santhi, 2024. "Impact on the Risk Attitude of Investors Towards Stock Market Investment," Advances in Economics, Business and Management Research, in: Meena Rani Nimmagadda & Catherine S. & Praseeda Challapalli & V. Sasirekha (ed.), Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023), pages 437-447, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-374-0_38
    DOI: 10.2991/978-94-6463-374-0_38
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