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Investor Attitude towards Crowd Funding Operations and Fund Model

In: Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

Author

Listed:
  • M. Rajeswari

    (SRM Institute of Science and Technology, Professor, Faculty of Management)

  • R. Magesh

    (Anna University, Professor, Department of Management Studies)

Abstract

This study aims to analyses problems and prospect of crowd funding. It is a project and source of venture by raising a quantity of money by inviting a large number of people. Exploratory research conducted on Crowd funding in details with its actors involved, process of operations and models. Demographic details such as demographic variable along with the opinions or attitude of people in Chennai towards Crowd funding by using Likert scale. Collected data was analyzed by percentage analysis and using statistical tools like Chi-square test in order to test the hypothesis to find out the association between two or more variables with the help of IBM.SPSS statistics software 28.0.1.0 version. 58% of them are getting lower-middle income i.e., normal average income interested for investments to develop income. It is accepted that 72% of the respondents heard about crowd funding but only 28% of the respondents are contributed to a crowd funding campaign. Respondents conclude that extreme importance given to the level of influence on deciding whether to invest or not in crowd funding.

Suggested Citation

  • M. Rajeswari & R. Magesh, 2024. "Investor Attitude towards Crowd Funding Operations and Fund Model," Advances in Economics, Business and Management Research, in: Meena Rani Nimmagadda & Catherine S. & Praseeda Challapalli & V. Sasirekha (ed.), Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023), pages 332-342, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-374-0_29
    DOI: 10.2991/978-94-6463-374-0_29
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