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Exploring Ethical Consumer Among Generation Z Using ICSM Scale

In: Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

Author

Listed:
  • Latha Lavanya

    (MEASI Institute of Management, Associate professor)

  • S. Catherine

    (SRM Institute of Science and Technology, Assistant professor, Faculty of Management)

  • M. Vijayalakshmi

    (Saveetha school of management, Saveetha Institute of Medical and Technical Sciences, Assistant Professor)

Abstract

In the current generation, everyone has an unconventional approach to life; they- are different from the previous generation. Some generations had more exposure than the next generations, who were born in 2000 or 1999. This Generation breathes in the digital sphere and is sentimentally connected to internet world. This research is exploratory in nature. The study was conducted at the Business School to evaluate the factors influencing Generation Z’s emotions. Personal temperament has a much greater influence on students’ reactions. This article gives implications to help marketing managers shape advertising messages to build a worthful experience to Generation Z Customers.

Suggested Citation

  • Latha Lavanya & S. Catherine & M. Vijayalakshmi, 2024. "Exploring Ethical Consumer Among Generation Z Using ICSM Scale," Advances in Economics, Business and Management Research, in: Meena Rani Nimmagadda & Catherine S. & Praseeda Challapalli & V. Sasirekha (ed.), Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023), pages 300-311, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-374-0_26
    DOI: 10.2991/978-94-6463-374-0_26
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