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Analysis of Marketing and Innovation Strategies Used in Footwear Products with Special Reference to Andhra Pradesh, India

In: Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

Author

Listed:
  • S. Chandra Sekhar

    (Mohan Babu University, Assistant Professor, School of Commerce and Management)

  • S. S. Prasada Rao

    (S.P. Mandali’s Prin. L.N. Welingkar Institute of Management Development & Research (Weschool), Dean, Centre for Teaching and Learning)

  • Praveen Kumar

    (University Institute of Tourism & Hospitality Management (UITHM), Chandigarh University, Assistant Professor)

  • S. Sreedevi

    (Sri Venkateswara College of Engineering, Assistant Professor, Department of Management)

Abstract

The footwear business has seen significant change throughout the years, reflecting global economic growth, evolving consumer tastes, and technological advancements. This article looks back at the history of the footwear manufacturing business, tracking its development and highlighting significant turning points that have shaped the sector. In addition, it offers viewpoints on the near future of the footwear industry, accounting for emerging trends, ecological concerns, and the impact of digital technology. We examine the history of the production of shoes, tracing its origins from prehistoric times to the industrial revolution, and assessing the shift from handicraft to mass production. We examine the influence of well-known footwear brands and how they have aided in the development and innovation of the sector. The paper delves into the contemporary challenges that the footwear industry faces.

Suggested Citation

  • S. Chandra Sekhar & S. S. Prasada Rao & Praveen Kumar & S. Sreedevi, 2024. "Analysis of Marketing and Innovation Strategies Used in Footwear Products with Special Reference to Andhra Pradesh, India," Advances in Economics, Business and Management Research, in: Meena Rani Nimmagadda & Catherine S. & Praseeda Challapalli & V. Sasirekha (ed.), Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023), pages 210-223, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-374-0_19
    DOI: 10.2991/978-94-6463-374-0_19
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