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A Study of Consumption Intentions in Fashion E-zine Design-Take Vogue for Example

In: Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)

Author

Listed:
  • Xiang Wang

    (Cardiff University, Cardiff Business School)

Abstract

Fashion e-zines, as an emerging way of accessing consumer information, have received widespread attention in today’s digital era. This study used SPSS analysis and other methods, aiming to explore the impact of fashion e-zine design on consumption intention. The results of this study show that fashion e-zines have high credibility and attractiveness in providing fashion information and trends, and personalised recommendations and interactive communication functions also play a positive role in promoting consumers’ purchasing decisions. However, Consumers’ willingness to spend on fashion e-magazines varies somewhat, which are related to individual consumption preferences, usage habits and digital literacy levels. Fashion e-zines still need to be optimised in terms of content quality, recommendation algorithms and user experience to increase consumers’ willingness to consume fashion e-zines.The study shows that the design of fashion e-zines has a positive impact on consumption intention.

Suggested Citation

  • Xiang Wang, 2024. "A Study of Consumption Intentions in Fashion E-zine Design-Take Vogue for Example," Advances in Economics, Business and Management Research, in: Feng-xia Cao & Satya Narayan Singh & Ahmad Jusoh & Deepanjali Mishra (ed.), Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023), pages 758-764, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-368-9_90
    DOI: 10.2991/978-94-6463-368-9_90
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