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A Study On The Perception of Tourism Social and Cultural Influence of Traditional Village Residents-- Taking Taoping Qiang Village as an Example

In: Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)

Author

Listed:
  • Heng Yang

    (Sichuan Agricultural University, College of Marxism)

  • Junjie Yang

    (Sichuan Agricultural University, College of Business and Tourism)

  • Songgui Huang

    (Sichuan Agricultural University, College of Business and Tourism)

Abstract

Taking Taoping Qiang Village as an example, using the interview method and questionnaire survey to obtain data, the exploratory factor analysis method was used to explore and evaluate the perception dimension of traditional village residents’ social and cultural impact on tourism. The results show as follows: The residents of Taoping Qiang Village have both positive and negative perceptions of the social and cultural impacts brought by tourism development, which can be divided into four dimensions: “social disorder and weakening of authenticity”, “cultural development and improvement of life”, “improvement of social service quality” and “increase of tourism facilities”. On the whole, the positive perception is stronger than the negative perception. Finally, according to the analysis of four dimensions, the corresponding suggestions are put forward.

Suggested Citation

  • Heng Yang & Junjie Yang & Songgui Huang, 2024. "A Study On The Perception of Tourism Social and Cultural Influence of Traditional Village Residents-- Taking Taoping Qiang Village as an Example," Advances in Economics, Business and Management Research, in: Feng-xia Cao & Satya Narayan Singh & Ahmad Jusoh & Deepanjali Mishra (ed.), Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023), pages 747-757, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-368-9_89
    DOI: 10.2991/978-94-6463-368-9_89
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