IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-368-9_37.html

Tourist Experience in Traditional Villages: an Empirical Study of Three Typical Villages in China

In: Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)

Author

Listed:
  • Fudong Qiu

    (East China Normal University, School of Business Administration)

  • Huiru Li

    (East China Normal University, School of Business Administration)

  • Wenzhi Wu

    (East China Normal University, School of Business Administration)

  • Yibing Ma

    (East China Normal University, School of Business Administration)

Abstract

This research aimed to conduct field surveys in 3 traditional villages, including Xidi, Chengkan and Zhukou with questionnaire to explore the type and the object of tourist experience in traditional villages, and the relationship between tourist experience, satisfaction, and behavior intention, hoping to provide valuable reference for marketing and development of tourism products, etc. Findings show that there are 4 types of tourist experience, including landscape, tourism environment, basic tourism service, and catering and accommodation service, and 19 specific experience items. Different tourist origins have a very significant influence on 4 types of tourist experience; different village destinations have a very significant influence on tourism environment, basic tourism service, and catering and accommodation service; different annual household income has a very significant influence on landscape. The use of tourist experience data can effectively predict tourist satisfaction and positive tourist behavior intention, but cannot predict negative tourist behavior intention. Tourist Satisfaction has a significant negative correlation with negative tourist behavior intention, but a significant positive correlation with positive tourist behavior intention.

Suggested Citation

  • Fudong Qiu & Huiru Li & Wenzhi Wu & Yibing Ma, 2024. "Tourist Experience in Traditional Villages: an Empirical Study of Three Typical Villages in China," Advances in Economics, Business and Management Research, in: Feng-xia Cao & Satya Narayan Singh & Ahmad Jusoh & Deepanjali Mishra (ed.), Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023), pages 320-331, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-368-9_37
    DOI: 10.2991/978-94-6463-368-9_37
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-368-9_37. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.