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The Measurement of Cultural Values on Social Entrepreneurship Intention in Agriculture Students using PLS-SEM

In: Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)

Author

Listed:
  • Tri Rahayuningsih

    (Universitas Andalas, Department of Psychology, Faculty of Medicine)

  • Radika Mailana

    (Universitas Andalas, Department of Psychology, Faculty of Medicine)

  • Rani Armalita

    (Universitas Andalas, Department of Psychology, Faculty of Medicine)

  • Liliyana Sari

    (Universitas Andalas, Department of Psychology, Faculty of Medicine)

Abstract

Social entrepreneurship intention is a growing subject of interest in the entrepreneurship literature, defined as the intention to pursue a social mission by starting a business or launching a social enterprise. The social environment of an individual plays an important role in shaping one's cognition, including the university environment. Entrepreneurial intentions are embedded in social and cultural values. The present study aimed to investigate the effect of cultural values on entrepreneurial intentions in agriculture students. A total of 301 students from the Faculty of Agriculture at Universitas Andalas who have taken entrepreneurship courses participated in the study. Participants were recruited by using a proportional stratified random sampling technique. The results showed that Social Entrepreneurship Intention had a significant negative relationship with Power Distance, while Social Entrepreneurship Intention had a significant positive relationship with Uncertainty Avoidance, Collectivism, and Long-Term Orientation, with a variance of 29.9%. However, masculinity did not significantly correlate with Social Entrepreneurship Intention. Generally, the Social Entrepreneurship Intention of students in the Faculty of Agriculture was in the high category.

Suggested Citation

  • Tri Rahayuningsih & Radika Mailana & Rani Armalita & Liliyana Sari, 2023. "The Measurement of Cultural Values on Social Entrepreneurship Intention in Agriculture Students using PLS-SEM," Advances in Economics, Business and Management Research, in: Donard Games & Maruf (ed.), Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022), pages 612-619, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-350-4_61
    DOI: 10.2991/978-94-6463-350-4_61
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