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Entrepreneurial Innovation for Micro and Small Businesses that Have Competitiveness in the City of Padang

In: Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)

Author

Listed:
  • Sepris Yonaldi

    (Tamansiswa University, Department of Management, Faculty of Economics and Business)

  • Mutia Yunita Fitri

    (Tamansiswa University, Department of Management, Faculty of Economics and Business)

  • Yuni Candra

    (Tamansiswa University, Department of Management, Faculty of Economics and Business)

  • Berri Brilliant Albar

    (Universitas Andalas, Department of Management, Faculty of Economics and Business)

Abstract

This study aims to determine and analyze the effect of product innovation, entrepreneurial orientation, and entrepreneurial characteristics on competitive advantage in the micro and small-scale food and beverage industry in Padang. The research method used is descriptive quantitative. The sampling technique used was random cluster sampling. The sample in this study was 100 respondents. The data analysis technique used is multiple linear regression, t-test, F-test, and coefficient of determination. Based on the results of partial research on product innovation variables, entrepreneurial orientation, and entrepreneurial characteristics have a positive and significant impact on competitive advantage in the micro and small-scale food and beverage industry in Padang. Based on the results of the simultaneous test, it is known that product innovation, entrepreneurial orientation, and entrepreneurial characteristics have a positive and significant effect on competitiveness.

Suggested Citation

  • Sepris Yonaldi & Mutia Yunita Fitri & Yuni Candra & Berri Brilliant Albar, 2023. "Entrepreneurial Innovation for Micro and Small Businesses that Have Competitiveness in the City of Padang," Advances in Economics, Business and Management Research, in: Donard Games & Maruf (ed.), Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022), pages 582-586, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-350-4_57
    DOI: 10.2991/978-94-6463-350-4_57
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