IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-350-4_55.html

The Marketing Innovation of Melinjo-Based Food Product Through Sociopreneurs Approach

In: Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)

Author

Listed:
  • Ida Busnetty

    (Universitas Trisakti, Economics and Business Faculty)

  • Wegig Purwonugroho

    (Universitas Trisakti, Art and Design Faculty)

  • Rositayanti Hadisoebroto

    (Universitas Trisakti, Landscape Architecture and Environmental Technology Faculty)

  • Thirathep Chonmaitree

    (Silpakorn University, Department of Decorative Arts)

Abstract

So far, Melinjo has only been used as chips and vegetables. The problems today are environmental hygiene, monotonous products, marketing, and consumer perception. This research approach is to diversify products by processing Melinjo into flour so that it can be processed into other various foods. Making various processed foods is done by paying attention to hygiene. The sociopreneurship that has been carried out is marketing that involves approaching the consumers using mobile box motorcycles and increasing consumer perception.

Suggested Citation

  • Ida Busnetty & Wegig Purwonugroho & Rositayanti Hadisoebroto & Thirathep Chonmaitree, 2023. "The Marketing Innovation of Melinjo-Based Food Product Through Sociopreneurs Approach," Advances in Economics, Business and Management Research, in: Donard Games & Maruf (ed.), Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022), pages 564-572, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-350-4_55
    DOI: 10.2991/978-94-6463-350-4_55
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-350-4_55. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.