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Digital Communication and Its Relationship to SME Empowerment and Performance

In: Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)

Author

Listed:
  • Maharani Imran

    (Universitas Persada Indonesia YAI, Communication Science Study Program, Faculty of Communication)

  • Djuara P. Lubis

    (IPB University, Department of Communication Science and Community Development, Faculty of Human Ecology)

  • Pudji Muljono

    (IPB University, Department of Communication Science and Community Development, Faculty of Human Ecology)

  • Dwi Sadono

    (IPB University, Department of Communication Science and Community Development, Faculty of Human Ecology)

Abstract

Digital communication is important in empowering small and medium-sized enterprises (SMEs). This article discusses the conceptual framework for digital communication and other factors influencing entrepreneur empowerment and SME performance. A documentation technique was used to collect data. Relevant empirical literature published in international journals indexed by Scopus during 2012–2022 was selected. The search was limited to the English language. A total of 50 articles were evaluated. This review proves that entrepreneur characteristics, SME characteristics, digital communications technology adoption, human capacity, digital activities, and external factors are related to entrepreneur empowerment and SME performance. This research should continue with studies using quantitative and qualitative methods applied to different SMEs. Questionnaires, in-depth interviews, and focus group discussions (FGD) can be added to the data collection technique. The selected articles should be collected from international journals indexed by Scopus and Clarivate Analytics Web of Science (WoS), Google Scholar, and other platforms. The results can be useful for researchers and practitioners in digital communication in SMEs.

Suggested Citation

  • Maharani Imran & Djuara P. Lubis & Pudji Muljono & Dwi Sadono, 2023. "Digital Communication and Its Relationship to SME Empowerment and Performance," Advances in Economics, Business and Management Research, in: Donard Games & Maruf (ed.), Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022), pages 419-433, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-350-4_41
    DOI: 10.2991/978-94-6463-350-4_41
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