IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-350-4_25.html

What Makes a Coffee Shop Interesting? Demystifying Critical Factors that Attract and Retain Coffee Shop Customers in Indonesia

In: Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)

Author

Listed:
  • Fauzan Wardhana

    (Swinburne University of Technology, Department of Business Technology and Entrepreneurship)

  • Viet Le

    (Swinburne University of Technology, Department of Business Technology and Entrepreneurship)

  • Eryadi Masli

    (Swinburne University of Technology, Department of Business Technology and Entrepreneurship)

  • Mony Sok

    (Swinburne University of Technology, Department of Business Technology and Entrepreneurship)

Abstract

The main purpose of this study was to identify factors that coffee shop customers perceived as critical to attracting and retaining them to a particular coffee shop. An online questionnaire survey was designed to capture coffee shop customers in Indonesia. Critical factors were identified from the literature in restaurants and hospitality. A total of 251 valid questionnaires were completed – sufficient for the current study. SPSS v 28 was used to analyze the data. Results indicated that the top 3 critical success factors were taste, location, and cleanliness. To make a coffee shop interesting and attract and retain customers, coffee shop managers need to provide their customers with products that taste good, consider making the location easy to access, and maintain the site's cleanliness. A coffee shop practitioner can learn how to understand the critical factors in a coffee shop and what outcomes to expect from doing so. This paper introduces the critical factors that make customers perceive a coffee shop as an interesting venue.

Suggested Citation

  • Fauzan Wardhana & Viet Le & Eryadi Masli & Mony Sok, 2023. "What Makes a Coffee Shop Interesting? Demystifying Critical Factors that Attract and Retain Coffee Shop Customers in Indonesia," Advances in Economics, Business and Management Research, in: Donard Games & Maruf (ed.), Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022), pages 259-272, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-350-4_25
    DOI: 10.2991/978-94-6463-350-4_25
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-350-4_25. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.