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Determinant Factors for M-Banking Use in Generation Z

In: Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)

Author

Listed:
  • Widya Alifia

    (Universitas Trisakti, Department of Management, Faculty of Economics and Business)

  • Farah Margaretha Leon

    (Universitas Trisakti, Department of Management, Faculty of Economics and Business)

  • Yosephina Endang Purba

    (Universitas Trisakti, Department of Management, Faculty of Economics and Business)

  • Kristian Chandra

    (Universitas Trisakti, Department of Management, Faculty of Economics and Business)

  • Febria Nalurita

    (Universitas Trisakti, Department of Management, Faculty of Economics and Business)

Abstract

This study aims to examine and analyze the factors that influence the adoption of M-banking in Generation Z. Data was obtained through an online questionnaire to M-banking users with an age range of 18–24 years in Jabodetabek. The method used in sampling was the non-probability sampling method, with a total sample of 250 respondents. The analytical method used in this research is the Structural Equation Model (SEM). The results showed a positive influence of Perceived Ability, Perceived Benevolence, Perceived Integrity, and Perceived Ease and Usefulness on the Use of M-Banking Applications. Banks are expected to have the ability and expertise to provide m-banking application services that are trusted, easy to understand, and can assist users in using the m-banking application to manage Generation Z's finances. Through the adoption of the m-banking application, it is hoped that it will help Generation Z in controlling their financial income and expenditure, thus managing their finances better.

Suggested Citation

  • Widya Alifia & Farah Margaretha Leon & Yosephina Endang Purba & Kristian Chandra & Febria Nalurita, 2023. "Determinant Factors for M-Banking Use in Generation Z," Advances in Economics, Business and Management Research, in: Donard Games & Maruf (ed.), Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022), pages 250-258, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-350-4_24
    DOI: 10.2991/978-94-6463-350-4_24
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