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Shareable Tourism and Beyond: Understanding the Determinants of Continued Hosting on Couchsurfing

In: Proceedings of the 11th International Conference on Emerging Challenges: Smart Business and Digital Economy 2023 (ICECH 2023)

Author

Listed:
  • Truong Dinh Quoc Bao

    (University of Economics, The University of Danang, Faculty of Marketing)

Abstract

Research purpose: The research aims to explore the motivations that drive couchsurfing members to continue hosting travelers. The objective of the study is to answer the following research question: What are the motivations of a host (provider) accepting hosting tourists (or travelers)? Research motivation: A few of studies research Couchsurfing member’s motivations. Most of them focus on tourists’ motives or both hosts and surfers in general. There have not been enough researches related to why they host. Therefore, the study aims to investigate factors that make Couchsurfing members intend to continue hosting travelers. Research design, approach, and method: In order to achieve the research objective presented above, a qualitative approach was used. The data collection was conducted using individual depth interviews. Main findings: The study revealed five factors that can be motivations for intention to host travelers. They are Making friends, Self- development, Reciprocity, Enjoyment and Sympathetic understanding. Practical/managerial implications: Motivations driving hosts to sustain their engagement in hospitality exchange were explored within the context of shareable tourism, utilizing the perspective of Continuance Intention Theory. The implications of this study for the practice of shareable tourism are substantial.

Suggested Citation

  • Truong Dinh Quoc Bao, 2023. "Shareable Tourism and Beyond: Understanding the Determinants of Continued Hosting on Couchsurfing," Advances in Economics, Business and Management Research, in: Nguyen Danh Nguyen & Pham Thi Thanh Hong (ed.), Proceedings of the 11th International Conference on Emerging Challenges: Smart Business and Digital Economy 2023 (ICECH 2023), pages 547-554, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-348-1_42
    DOI: 10.2991/978-94-6463-348-1_42
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