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How Students Interact with AI-Teaching Assistant: Roles of Novelty and Innovativeness

In: Proceedings of the 11th International Conference on Emerging Challenges: Smart Business and Digital Economy 2023 (ICECH 2023)

Author

Listed:
  • My Trinh Bui

    (Vietnam National University, International School)

  • Thi Phuong Nguyen

    (Vietnam National University, International School)

  • Bao Trung Phan

    (Vietnam National University, International School)

Abstract

Research purpose: This study suggests an investigation into how introducing novelty and innovativeness in AI teaching assistants can positively impact student interaction and engagement. This research topic explores the potential benefits of incorporating novel and innovative features into AI-driven educational tools to enhance the learning experience Research motivation: Artificial intelligence (AI) can transform student learning behaviour. When students adapt to multiple digital platforms and environments, it is necessary to understand student’s using AI assistants in higher education Research design, approach, and method: A conceptual model was developed to investigate the impact of spatial novelty value and innovativeness on interaction and behavioural loyalty to using AI teaching assistants. Smart PLS version 3.3.3 were employed to analyse data acquired from a sample of 165 students utilising the AI-enabled solutions as teaching assistant. Main findings: According to the data, innovativeness and novelty value have a significant positive impact on interaction with AI, generating loyalty to AI teaching assistants and attitude to AI teaching assistant-based education sequentially. Practical/managerial implications: The effect of innovativeness on the novelty value of utilising AI solutions in higher education was discovered to generate a higher level of interaction, which influence the loyalty to using innovative AI teaching assistant.

Suggested Citation

  • My Trinh Bui & Thi Phuong Nguyen & Bao Trung Phan, 2023. "How Students Interact with AI-Teaching Assistant: Roles of Novelty and Innovativeness," Advances in Economics, Business and Management Research, in: Nguyen Danh Nguyen & Pham Thi Thanh Hong (ed.), Proceedings of the 11th International Conference on Emerging Challenges: Smart Business and Digital Economy 2023 (ICECH 2023), pages 425-433, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-348-1_32
    DOI: 10.2991/978-94-6463-348-1_32
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