Factors Impacting Co-Creation in Teaching and Learning in Higher Education: The Case of Vietnam National University, Hanoi

Research purpose: This paper is to (1) determine how resources such as Co-production and Value-in-Use influence the cocreation process and (2) figure out the values that lecturers and students can achieve for Co-creation activities at Vietnam National University, Hanoi. Research motivation: Higher education co-creation has been extensively researched and developed in recent decades. However, only some studies exist on the Co-creation process in Vietnam's Higher Education Context. Still, there needs to be research focusing on co-creation research in education, significantly higher education, where the rate of interaction and sharing will substantially influence the output of the learning and teaching process. Research design, approach, and method: The research use the Co-creation process model developed by Dollinger, Lodge, and Coates (2018); evaluation survey research was conducted at Vietnam National University, Hanoi (VNU), with 209 respondents. The study uses SmartPLS4 software to analyze the Partial Least Squares Structural Equation Modelling (PLS-SEM). Main findings: The study found that (1) co-production and value-in-use have a positive effect on the co-creation process, and (2) co-creation activities have a significant effect on the three outcomes presented in the analysis. Nevertheless, there is a distinction between the two samples of lecturer and student. Practical/managerial implications: Co-creation activities have the most negligible impact on the benefits of Innovation for both the lecturer and the student. Future studies can evaluate the impact later when implementing consecutive Co-creation activities and thus assess whether it brings innovation.