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Impacts of Performance Expectancy and Social Influence on Actual Use of Investment Applications in Vietnam: The Moderating Effect of Perceived Risk

In: Proceedings of the 11th International Conference on Emerging Challenges: Smart Business and Digital Economy 2023 (ICECH 2023)

Author

Listed:
  • Hanh M. Duong

    (Vietnam National University, International School)

  • Oanh T.K. Nguyen

    (Vietnam National University, International School)

Abstract

Research purpose: This study attempts to examine the effects of performance expectancy, social influence, and perceived risk on the actual use of investment applications in the context of Vietnam. Research motivation: Fintech and its emerging trends have tremendous effects on trade and investment in financial markets, leading to increasingly common study of financial investment platforms. The Unified Theory of Acceptance and Use of Technology framework was employed to evaluate intrinsic investor adoption behaviour by examining relationships among performance expectancy, social influence, perceived risk, and actual use of investment applications. Research design, approach, and method: The questionnaires were designed and delivered to users of investment apps in Vietnam, resulting in a total of 203 valid responses, which subsequently were analysed in SPSS to validate proposed hypotheses. Main findings: We find that investors who have an optimistic perspective on performance expectations appraisals and supportive opinions regarding the surrounding environment are more likely to use investing apps. Moreover, the investors’ risk perception not only reduces the use of investment applications directly but also moderates the impacts of performance expectancy and social influence on the actual use of investment applications. Practical/managerial implications: This study highlights the importance of performance expectancy, social influence, and perceived risk towards the actual use of investment applications in the emerging financial market so that service providers of investment apps have concrete evidence to enhance features and functions of investment apps to meet investors’ needs.

Suggested Citation

  • Hanh M. Duong & Oanh T.K. Nguyen, 2023. "Impacts of Performance Expectancy and Social Influence on Actual Use of Investment Applications in Vietnam: The Moderating Effect of Perceived Risk," Advances in Economics, Business and Management Research, in: Nguyen Danh Nguyen & Pham Thi Thanh Hong (ed.), Proceedings of the 11th International Conference on Emerging Challenges: Smart Business and Digital Economy 2023 (ICECH 2023), pages 291-306, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-348-1_23
    DOI: 10.2991/978-94-6463-348-1_23
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